Ikon: NADA 2025 Conference Campaign
This year for NADA, we aimed to reach a larger clientele than ever before, which required a considerable amount of strategic planning and effort. We meticulously created and executed a highly successful campaign, even in the face of the most severe snowfall New Orleans has experienced in over a decade.
Our goal was to engage more dealers to schedule in-booth demos, and through our comprehensive efforts involving social media, outreach initiatives, and targeted email campaigns, we achieved an impressive 45% increase in demos that were scheduled. Additionally, we saw more than a 75% increase in contracts signed, and the number of free Nike Demos we managed to book more than doubled compared to last year.
We partnered with the Car Dealership Guy to do a podcast with our CEO to further his reach and get people excited to come see us at the show.
Our company also secured a sponsorship through the conference DJ, and a sponsored 30-second advertisement that aired at the conference, in shuttles, and on partner hotel televisions.
Furthermore, we have developed a post-NADA campaign designed to reach those who were unable to attend due to the inclement weather.
I took charge and helped lead a dedicated team of talented designers and digital marketers to bring this ambitious plan to fruition.
Ikon: A Day in the Life - Video Campaign
The Ikon team dedicated significant effort to creating an engaging video series that accurately showcased both our innovative product and the valuable service it provided to our dealers. We collaborated closely on developing the script and the video content with a third-party team to ensure we created compelling pieces that you see here.
My role involved assisting in the production of the video, where I strategically selected the most impactful shots and managed all aspects of the post-production work. We utilize these professionally produced videos in all of our outward-facing marketing efforts to effectively communicate our brand message.
Ikon: Sales Email Blast
We needed a significant push in our sales figures, so the sales team made the decision to create three engaging and informative small videos to effectively showcase our service to potential clients. To ensure quality production, we hired a skilled content creator to record the videos, and then I took charge of the post-production process to finalize and enhance the final products.
Marketing Videos
NADA Conference
NADA 2022
NADA 2023
NADA 2024
Collateral & Graphics
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